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Your outdoor signs are the first things customers and prospects see when visiting or driving by your business. Therefore, outdoor signs are a great way of advertising a business.

Based on research by the United States Sign Council (USSC), a person driving 45 miles an hour on a 4-lane highway in busy traffic sees a sign and reacts in 1.5 to 3 seconds.

FedEx research shows that almost 76% of people stated that they entered a store they have never been to before because of the business’ outdoor signs. Also, 60% of people stated that they did not enter a store simply because the business did not have outdoor signs.

However, your business’ outdoor signs must be effectively branded to attract customers.

Your goal is to be seen and stand out from your competitors. That’s why outdoor signs are a great way of advertising a business. Here’s how to do it right.

Outdoor Signs Can Be Your 24×7 Advertising Spot

Outdoor signs have a professional touch that is sometimes missing in indoor signs, such as door and windows signs. Moreover, since they’re installed outside your business premises, they’re visible to customers and prospects round the clock.

Non-illuminated outdoor signs are suitable for daytime. However. to enhance the visibility of your outdoor signs at night, you can use LED lighting or install digital message boards with LED retrofits.

Outdoor Signs Are Cost-Effective Options for Advertising a Business

Yes, that’s right. Outdoor signs are an affordable way to advertise your business. With outdoor signs, you don’t need to spend all your advertising budget on costly ad campaigns.

Outdoor signs such as storefront signs and walkway signs are a one-time investment. You can modify them from time to time by changing the content, colors, and so on.

Outdoor Signs Can Help You Boost Brand Awareness

You can make the most of outdoor signs to display your business details, logo, mission statement, and more, to raise your brand awareness among customers and prospects. People who regularly see your outdoor signs will always remember your brand.

Outdoor Signs Can Help You Draw People’s Attention

Outdoor signs can help a great deal by sparking prospects’ interest in your business. You can use engaging content and catchy taglines to communicate what your brand is all about, list the benefits of your product and services, display offers, and more.

You can also use interesting graphics to enhance the visual appeal of your outdoor signs.

Outdoor Signs Can Help You Maximize Profitability

Research shows that well-planned, visually appealing, and impactful outdoor signs can increase your annual sales and revenue.

According to a study by the University of Cincinnati, approximately 60% of businesses reported that modifying the design or improving the visibility of their signage had a positive impact on the number of transactions and profits, and sales, with an average boost of approximately 10%.

Advertising a Business With Outdoor Signs

Outdoor signs, especially digital signs, can be useful for updating product launches, upcoming sales, limited-time offers, and business announcements. They’re more versatile than other forms of communication. You can update messages easily and regularly, without spending any extra money on signage updates.


At Brady Signs, we’re a third-generation family business that’s served as a premier provider of business signage solutions throughout the North Central Ohio region and beyond for nearly 50 years.

Want to learn how we can convert your brand into a statement using our eye-catching signage for business? We’re here to talk.

Author: Ryan Brady
CFO at Brady Signs. Finance guy turned sign guy. Best move ever.

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