Installing or updating business signs should always be on a business owner’s mind, whether launching a new venture or revitalizing an existing one. But with so many things to consider, especially when launching a new business, we’ve seen signage become more of an afterthought. 

New or updated business signs can significantly impact your brand’s visibility and reputation. However, achieving the desired results requires careful planning and execution. 

Effective signage is a vital component of any successful business strategy. Businesses can create signage solutions that command attention, communicate value, and drive results by establishing clear objectives, staying compliant with regulations, investing in strategic design, leveraging technology, and ensuring professional installation. 

Whether you’re looking to attract new customers, enhance brand visibility, or improve the overall customer experience, investing in high-quality signage is a worthwhile investment that can yield significant returns for your business.

But it’s not something you can do overnight! Here’s how to properly plan for a business sign installation or update and navigate the process effectively.

How Far in Advance Should You Plan for Signage?

Effective signage projects require ample planning time. It’s advisable to start the planning process several months before you intend to install or update your business signs. Ideally, planning should start four to six months before you need the signs on-site. Permitting and production, on average, take eight to 10 weeks from start to finish, not including the planning, design, and proposal process. This allows time for concept development, design iterations, obtaining permits, manufacturing, and installation. Beginning early also provides flexibility to address any unexpected delays or revisions that may arise along the way.

Key Steps in Signage Installations or Updates

Successful signage projects require meticulous attention to detail and adherence to key steps. Here are essential considerations to ensure a smooth process:

  • Develop Clear Objectives: Clearly define your signage objectives, whether enhancing brand visibility, promoting specific products or services, or improving wayfinding. Establishing clear goals will guide the design and implementation process.
  • Schedule Mandatory Government Reviews: Compliance with local regulations and ordinances is crucial when installing or updating business signs. Schedule reviews with relevant government authorities early in the planning phase to ensure that your signage meets all requirements and avoids potential legal issues.
  • Plan for Necessary Permits: Obtain any required permits well in advance to prevent delays in your project timeline. Permitting processes can vary depending on location and the type of signage, so it’s essential to research and understand the specific requirements for your area.
  • Properly Plan Your Timeline and Budget: Create a detailed timeline that outlines key milestones and deadlines for each stage of the project, from design approval to installation. Factor sufficient time for design revisions, permit acquisition, manufacturing lead times, and installation logistics. Similarly, establish a realistic budget that accounts for all aspects of the project, including design fees, materials, labor, permits, and any unforeseen expenses.
  • Most Importantly, Work with an Experienced Turnkey Signage Company: Navigating the complexities of signage installation or update projects can be daunting, especially for businesses without experience in this area. Partnering with an experienced turnkey signage provider like Brady Signs offers numerous advantages. We possess the expertise, resources, and industry connections to manage every aspect of the project seamlessly, from initial concept development to final installation. By entrusting your signage project to a reputable provider, you can ensure superior quality, compliance with regulations, and timely delivery within budget.

Installing or updating business signs is a critical investment that can significantly impact your brand’s visibility, customer experience, and overall success. Your business can execute signage projects effectively and maximize their impact by planning ahead and partnering with an experienced turnkey signage provider to streamline the process and ensure exceptional results that leave a lasting impression on customers and stakeholders alike.

Brady Signs is a third-generation family business that’s been a premier provider of business signage solutions throughout the North Central Ohio region and beyond for over 50 years. Want to learn how we can convert your brand into a statement using our eye-catching signage for business? We’re here to talk.