A business sign is one of the best marketing investments you can make. At a single glance, it tells customers everything they need to know about your business: who you are, where you are, and what kind of products or services you provide.

But, if you let business sign wear and tear get out of control, you may unintentionally be communicating other messages to your customers. Signs that aren’t well-kept or working properly may indicate a lack of attention to major details or give the impression that you don’t take pride in what you do.

Here are the three major items to watch out for in terms of business sign wear and tear, as well as how they should be addressed.

Burnt Out Lights

Illuminated signage is an excellent investment. It allows you to advertise your business and promote your brand 24 hours a day. This investment only pays off, however, if you take the time to keep the sign in proper working order. This means promptly addressing any burnt-out lights within your sign.

Doing this will not only ensure that customers will be made aware of your business all day and all night; it also presents a polished and professional image when the sign is properly lit and well-maintained.

Dirty Signage

Along with business sign wear and tear comes a fair share of dirt. Letting grime build up on your sign sends the wrong message to customers, but the problem is bigger than that. Dirty signs can be difficult to see, whether it’s dust built up inside an illuminated sign or dirt on a digital LED sign that makes it harder for passersby to read.

Planning regular sign cleaning along with your other maintenance items will ensure that your sign shines like new and clearly shows that you’re open for business. During the cleaning process, your sign will be taken apart, cleaned up, and all parts will be inspected for excessive wear or damage. This will help spiff up your sign for another season as well as prevent any unexpected issues with elements that are ready to break or fail.

Dullness Caused By Weather Damage

Outdoor signage withstands a lot, sitting there day after day in the blazing sun, pounding rain, and freezing ice and snow. Business sign wear and tear caused by weather is bound to sneak up, and one of the sneakiest issues that appear over time is a gradual dulling out of the color due to long-term weather damage.

One of the best ways to avoid this is to invest in quality signage in the first place. UV laminate is also available that can help signs withstand fading due to the rays of the sun. If you start noticing a loss of color, don’t despair! Talk with your local sign company to discuss options to protect and refresh it going forward.

Work With the Experts to Address Your Business Sign Wear and Tear

While some business owners take care of these items themselves as they begin to notice business sign wear and tear, quite often, the day-to-day running of the business doesn’t allow enough time for sign maintenance. In other cases, the sign is installed in a high or difficult-to-access location.

Either way, it can save lots of time (and a potential fall off of a ladder) to simply call the experts and let them take care of sign maintenance on a regular basis. This will ensure that issues are addressed before they become problematic or unsightly. Proper sign maintenance truly puts your business’s best face forward, making an impression on customers and giving them an idea of the quality and service they’ll receive when they step through your doors.

At Brady Signs, we’re a third-generation family business that’s served as a premier provider of business signage solutions throughout the North Central Ohio region and beyond for nearly 50 years.

Want to learn how we can convert your brand into a statement using our eye-catching signage for business? We’re here to talk.

Author: Ryan Brady
President at Brady Signs. Finance guy turned sign guy. Best move ever.
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