Visually-captivating signage can provide your business with an impactful first impression and ensure it’s visible to prospective customers throughout the day. 68% of Americans have purchased a product or service just because the sign was visually appealing. Since your signage is one of the first things prospective customers see, you need a sign that speaks volumes about your business for better branding.

Your brand, a reflection of your business’ reputation, represents one of the most vital business assets. Therefore, when your business signage fails to match your business branding, the effectiveness of your business hurts. Visually-captivating signage can give your business an edge over competitors. When a business signage strategy is smartly executed, it has the potential to help you grow your customer base more quickly than traditional advertising and word-of-mouth marketing. Studies show that signage with proper business branding can directly increase profits. Large storefront signage can boost sales by up to 7.7%.

Don’t allow inconsistent business branding to steal the essence of your business signage and mislead your customers. Here’s how to make sure your branding and visually-captivating signage are in sync.

Make Sure Your Sign is Functional

First and foremost, before your business signage can grab widespread prospective customer attention or become a local milestone, make sure it serves its purpose effectively, i.e., attracting visibility to your business. In today’s fast-paced environment, new prospective customers are driving past your storefront or location every day, and you need to make the most of the signage to grow your business.

If your office or storefront is located near a highway, a tall pole sign can be a good option and can help you grab travelers’ attention. Studies reveal that pole signage can boost sales by up to 15.6%. On the other hand, if you have an office or a store in the suburbs, a medium-height pylon sign can enhance your business’s visibility. And, if you’re located in an urban setting, an illuminated awning sign may be a great option.

Make Sure Your Sign Properly Displays Your Logo

Almost all businesses spend a major portion of their marketing budget on designing the perfect logo to represent their brand. So, why not use it in your business signage to transform your brand into a statement? Almost 60% of businesses reported that modifying the design or enhancing the visibility of their signage positively impacted the number of transactions, sales, and profits, with an average increase of about 10%.

By repeating your brand logo on your signage, you can stay on top of your customers’ minds, especially if you’re located on a busy stretch or part of town.

Choose the Right Type of Sign

To draw the attention of prospective customers, it’s necessary for you to choose a sign that reflects your business branding and highlights your products and services. For instance, if you’re the owner of a technology and entertainment-related business, you can upgrade your existing signage by adding a dynamic electronic message center. A simple but classy sign can add value to your business if you’re a doctor or a lawyer. You’ll find a plethora of designs, materials, and sizes on the market.

Here are some different types of signs, along with some of their recommended uses:

  • Fabric — Retail Stores, Salons
  • Plywood — Restaurants, Cafes, Upscale Retailers, Boutiques
  • Painted Glass — Restaurants, Cafes, Tailoring Shops, Clinics, Hospitals, Corporate Offices
  • Metal/Laser-Cut — Corporate Offices
  • Metal Logos and Lettering — Retail Stores, Restaurants, Cafés, Salons, Gift Shops
  • Awning — Restaurants, Pizzerias, Cafes
  • Rock — Hotels, Resorts, Country Clubs
  • Glass Tube — Bars, Night Clubs, Restaurants, Cafes
  • Digital — Restaurants, Retail Stores

The Key to Visually-Captivating Signage — Match Your Signs to Your Brand

Many popular brands, such as Coca-Cola, Uber, etc., can be easily identified by their signature font and colors. So, don’t forget to incorporate your business branding, such as the fonts, colors, themes, etc., into your visually-captivating signage to reap the benefits that come with increased brand recognition. Successful business branding yields benefits such as an improved image, increased customer loyalty, and a good overall reputation.

89% of marketers say that brand awareness is the most critical goal, followed by lead generation and sales, and 77% of marketing leaders say that business branding is critical to revenue growth. Therefore, if you consider signage a powerful marketing tool, there are various options to connect with prospective customers and find innovative ways to convey your business through signage.

At Brady Signs, we’re a third-generation family business that’s served as a premier provider of business signage solutions throughout the North Central Ohio region and beyond for nearly 50 years.

Want to learn how we can convert your brand into a statement using our eye-catching signage for business? We’re here to talk.

Author: Ryan Brady
CFO at Brady Signs. Finance guy turned sign guy. Best move ever.
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