When you need outdoor signage but can’t—or choose not to—use illuminated signs, you still have a myriad of versatile options to make a bold statement. Non-illuminated signage can be impactful, allowing you to shape your brand’s image.

Many municipalities in Northeast Ohio restrict the use of lighted signs and electronic message centers in certain zones. At the same time, some businesses prefer the simplicity and cost savings of unlit signage, making it a prudent choice for your business. 

Regardless of the reason, non-illuminated signage can effectively promote your business and build brand awareness if you focus on making wise design choices.

Why You Can’t Always Use Lighted Signs

Cities often establish rules regarding illuminated signage to preserve community aesthetics, minimize light pollution, and maintain neighborhood character. You may find restrictions in historic districts, residential zones, or areas with strict zoning codes. Even where permitted, illuminated signs require higher installation costs, electrical infrastructure, and ongoing maintenance.

In these cases, non-illuminated signs offer a compliant and dependable way to share your message, providing reassurance of a reliable signage solution without the complexity of wiring and permits associated with lit displays.

Common Non-Illuminated Sign Types

Businesses across Ohio and the US use non-illuminated signs every day. Popular options include:

• Dimensional letters mounted directly to building facades.
• Post and panel signs marking entrances to office parks, shopping plazas, or medical centers.
• Monument signs built from stone, brick, or concrete with routed or sandblasted lettering.
• Wall signs using acrylic, metal, or wood that display company names and logos.

These signs offer versatility and durability while avoiding the complications of electrical hook-ups or maintenance tied to bulbs and internal lighting.

Using Dimensional Signage and Quality Materials

If you want your non-illuminated signage to stand out, focus on dimension and materials. Raised letters and logos capture natural light, creating shadows that add depth and visual interest. To your sign, you can choose from aluminum, acrylic, high-density urethane, or custom metalwork to reflect your brand’s personality.

Dimensional signs also pair well with architectural elements, such as stone monument bases or brick columns, to add permanence and authority to your business image.

The Importance of Contrast

Without lighting, contrast becomes even more critical. High-contrast color combinations improve readability in varying daylight conditions. Dark lettering on a light background, or vice versa, ensures that people can easily scan your sign while passing by on foot or in vehicles.

Use bold fonts and avoid overly intricate details that might blend into the background. When designing your sign, consider how it will appear on overcast days, at dawn, and dusk—Ohio’s cloudy skies and early sunsets can dull weak color combinations.

Build Your Brand, Day or Night

You don’t need bright lights to create a lasting impact. With thoughtful design, strong contrast, and dimensional elements, non-illuminated signage can communicate your brand effectively and attract new customers every day.

Brady Signs is a third-generation family business that has been a premier provider of business signage solutions throughout the North Central Ohio region and beyond for over 50 years. We’re here to discuss how our eye-catching signage can transform your brand into a statement.