It’s the most wonderful time of the year — it’s time to dress your business signage up and bring on a bit of holiday pizazz! 

Holiday signage is a beautiful way to warm up your business, add to the festive feeling in your community, and show off your company’s fun and playful side. Customers notice your signage and enjoy it when local businesses join them in celebrating the season.

However, utilizing holiday signage doesn’t require permanent changes to your existing signage. There are a variety of ways — both indoors and outdoors — to ring in the season with temporary displays that will boost holiday cheer and sales. 

Holiday Signage Graphics 

If you’re thinking of skipping the holiday decorations this year, consider that customers often feel more inclined to stop into stores that show off their holiday spirit. One simple way to celebrate and let customers know about the end-of-year specials and sales you’re running is to install holiday window graphics. This type of holiday signage is incredibly attention-catching, but it’s also temporary and can be easily removed once the sale or the season ends.

Hanging Window Displays 

Some landlords are hesitant to allow businesses to install window graphics. If this is the case, there’s no need to ‘bah humbug’ the window decorations; you can still opt for standing or hanging window displays in bright, eye-catching colors. Choose fun and festive messaging and graphics, and make sure that any lettering is large and easy to read for passersby viewing the signage from outside.

Directional Floor Graphics

Once customers enter your doors, you can utilize directional floor graphics to get them in the holiday spirit. This type of holiday signage can be simply decorative or used to point the way to sales throughout the store (imagine a path of red and green arrows or a trail of reindeer hoof prints). Many sign companies have digital printing services that businesses can utilize in addition to regular sign installation/maintenance, and the sky’s the limit as to what you can dream up for sign graphics for your business’s windows or floors.

Illuminated Graphic Displays 

Consider taking advantage of illuminated graphic displays during the holiday season to call attention to sales or special items that are exclusive to your store or that you’ve recently started carrying. These can be small tabletop displays or free-standing, hanging, or mounted on a wall. The installed graphics are illuminated, and these displays are a fantastic way to highlight items that might interest people on a quest to check off all the items from their holiday shopping list.

Electronic Messaging Centers

Holiday signage isn’t just for the interior of your business; you can also kick off the holidays by spiffing up your regular signage. This is particularly easy to do if you have an electronic message center. 

According to Signage Foundation, Inc., businesses that modified their building signs increased weekly sales by more than 9 percent. Electronic messaging centers offer a way to keep your messaging updated and fresh without climbing a ladder to update your permanent signage. Program the sign to let passersby know about your holiday sales special events, or simply scroll fun graphics and messages of cheer. 

No matter what type of holiday signage you choose, have fun with it! As hectic as it may be for business owners and shoppers alike, the holidays only occur once a year!

Brady Signs is a third-generation family business that’s been a premier provider of business signage solutions throughout the North Central Ohio region and beyond for over 50 years. Want to learn how we can convert your brand into a statement using our eye-catching signage for business? We’re here to talk.