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Congratulations are in order!

You’ve taken the entrepreneurial plunge by creating your own small business, and deserve to be commended for that. You’re undoubtedly aware of the unique blend of passion, dedication, and courage necessary to succeed as a small business owner.

There’ll be a rush of excitement through your veins, to be sure, as you observe your business signage getting installed in the days preceding your grand opening. But let’s not get ahead of ourselves – that thrill can wait until your business signage strategy is in place.

As a first-time small business owner preparing to launch, you surely have a lot on your mind right now. Still, your small business signage warrants special consideration. Here’s what you need to know:

Your Small Business Signage Represents One of Your Most Important Decisions

Make no mistake: The decision at hand is a big one. The outdoor business signage you incorporate serves as the gateway to your place of business, having the potential to generate half of your future customer base. In fact, sometimes aspiring entrepreneurs can’t even secure a business loan without presenting a signage design to the loan offerer for approval.

Don’t take this decision lightly. While it’s certainly possible to simply order signage for business over the Internet, it’s strongly recommended to align yourself with an expert business signage solutions provider. The right company can act as your trusted signage consultant as you determine how to proceed with implementing a sign into your new business.

Your Business Signage Serves as a Longterm Investment

Admittedly, design and installation of a quality business sign that’s both effective and durable can require a significant investment. However, when measured on a cost-per-impression basis, business signage actually proves extremely cost-effective when compared to traditional forms of advertising like TV, radio and print. Unlike those advertising mediums, business signage represents a one-time cost and enables you to convey your brand’s message to prospective customers at the most opportune time – when they’re passing your place of business.

It comes as no surprise, then, that the Small Business Administration (SBA) cites signs as the most effective, yet least expensive form of advertising for small businesses. Although your new company’s initial marketing budget may be modest, it’s worthwhile from a return on investment (ROI) standpoint to allocate the funds necessary to ensure your brand reaps the benefits associated with optimal business signage.

Your Business Signage is Your Brand

Similar to how a uniform signifies a particular sports franchise, your business signage embodies your brand. Depicting your company’s name, logo and color scheme in a distinctive manner, your successful business signage will ultimately become synonymous with your brand name itself, leading customers to draw a clear association.

It’s estimated that 85 percent of a company’s customer base lives within a five-mile radius of that place of business, resulting in numerous daily passersby. Provided your business signage accurately reflects your brand, then you’re primed to capitalize on the volume and frequency of customer impressions. If, however, your business signage is lacking, then you’ll send prospective customers the wrong message regarding your brand.

You Only Get One Chance at a First Impression

Sure, you can always revamp your business signage down the road. But as a small business owner preparing to launch your first entrepreneurial venture, there’s no better time than right now to secure visually-appealing business signage that will convert your brand into a statement. After all, you only have one opportunity to make a lasting first impression on prospective customers who happen upon your new business.

Whether it’s an illuminated pylon sign atop a pole that’s viewable from distance or an electronic message center that dynamically markets your brand, find the signage solution that best introduces your new business to the world. Seek guidance from your dedicated signage consultant. When your signage properly supports your bottom-line goals by drawing widespread visibility to your brand, your new small business is primed to flourish.


At Brady Signs, we’re a third-generation family business that’s served as a premier provider of business signage solutions throughout the North Central Ohio region and beyond for nearly 45 years.

Want to learn how we can convert your brand into a statement using our eye-catching signage for business? We’re here to talk.

Author: Ryan Brady
CFO at Brady Signs. Finance guy turned sign guy. Best move ever.

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