There’s a lot of information (and misinformation) out these days about the most effective forms of marketing, with most businesses expanding from traditional TV, radio, and print advertising into social media and digital marketing. 

Even as business owners explore ways to reach customers from afar, it’s essential not to neglect one of the primary ways of reaching out to new clients: having an eye-catching business sign. 

Even in this age of digital marketing, effective business signs are more important now than ever.

We’ll show you why and how you can set up your signs for short- and long-term success.

Top 5 Reasons Why Effective Business Signs Are Vital To Your Marketing Efforts

1. Broaden Your Client Reach

If you’re struggling with what to post on your Instagram or trying to decide what demographics to target in your next Google Adwords campaign, consider that a well-designed and strategically-placed business sign will reach an incredibly broad audience that isn’t limited by what social media channels potential customers follow or factors such as their age or gender. An outdoor business sign, visible to all who drive or walk past, is an excellent way to reach customers who might not even realize they need your product or service.

2. Generate Word of Mouth

Another important benefit of effective business signs is that they help increase public buzz. If your sign stands out from the rest of the pack due to a clever design, humorous messaging, or the nature of your business, it will create chatter amongst people who have never even set foot in your business. According to past studies, three out of four consumers have told someone about a store based on its signage alone.

Remember that a poorly designed sign can also work the opposite, creating negative chatter about your business. Over half of the people surveyed said they would be less likely to enter a store with a poorly made or misspelled sign.

3. Be More Eye-Catching

No matter how wonderful your product or service is, customers will only find out what you offer if you have a sign that garners attention. Standing out can be particularly challenging if your business resides in a strip mall or shopping center where the rules dictate that all businesses look the same from the outside. Working with your retail or business park greatly boosts your opportunity to stand out from the rest of the pack. You’ll also want to work closely with a trusted signage company to create eye-catching and effective business signs.

Even if your business stands alone, a stunning business sign is an excellent visual addition to the exterior of your building. It adds an air of professionalism and communicates exactly what customers can expect when they step through your doors.

4. Brand Building with Built-In Functionality

Unlike other forms of marketing, effective business signs help you build your brand and communicate its personality in a highly functional way. It’s an excellent way to signal your location while prominently displaying your logo, business name, and (depending on the design of your sign) important details about upcoming sales and business or community events. While some business owners opt for an LED sign with their name and logo, others might choose an electronic message center that can be programmed to communicate even more information about your business and informational or entertaining messages.

5. Cost-Effective Advertising

Finally, many business owners find that investing in a visually captivating sign is more cost-effective than constantly running paid ad campaigns on broadcast, print, or online media. Unlike ad campaigns, effective business signs are a one-time cost that continues to pay out in the months and years after the sign is installed. If you’ve been looking for a new advertising strategy, you may want to start by looking just outside your front doors.

Brady Signs is a third-generation family business that’s been a premier provider of business signage solutions throughout the North Central Ohio region and beyond for over 50 years. Want to learn how we can convert your brand into a statement using our eye-catching signage for business? We’re here to talk.