A growing number of businesses are turning to LED advertising to get the word out about their products and services. 

Business owners choose LEDs because they’re bright, vibrant, and eye-catching … but also because LED signage delivers.

Here’s what you need to know about LED advertising and how to best utilize it for your business.

LED Advertising By the Numbers

It’s one thing for a sign to look nice, but what matters is its ability to convert passersby into paying customers. According to a Visix study, 63 percent of people reported that digital signage catches their attention — a higher percentage than was reported for magazines, TV, internet, and billboard advertising.  

Digital signage isn’t just for outdoors; it can also inform and entertain customers while they shop or wait in line. Shopper surveys have found that 42% of shoppers would prefer to shop at stores with video displays if given the choice. 

According to the U.S. Small Business Administration, it is estimated that with a daily traffic count of 20,000 vehicles passing by a business, the cost to advertise with a new LED electronic message center display is $0.45 per thousand exposures — which only counts auto traffic. 

They also calculated the low maintenance costs of owning and operating an LED display; a small sign requires very infrequent bulb replacements and consumes only about $0.20 in electricity each day.

Engage Customers With Dynamic Sign Advertising

Why do LED signs generate these kinds of results? First, they look beautiful. LED signs feature brilliant colors that make your messaging truly pop both during the day and at night. They’re also durable, long-lasting, and easily maintained. 

No one knows this more than businesses that have used signage creations from Watchfire Signs, one of the leading manufacturers of LED signs and digital billboards. Their signs are built in-house to draw maximum visibility and withstand the harshest weather conditions. This is why Watchfire LED creations can be found in sports arenas, on billboards, and representing businesses nationwide.  

LED signage also stands out from the pack. As opposed to billboards or traditional signs, LED digital signage is ever-changing. More than simply displaying the name of your business, this style of signage allows you to create a visible branding experience that gives viewers something new every time you pass by. 

Highlight your latest product or service you’ve just added to the lineup. Advertise an upcoming sale or a big event. Reach out with messages about your community — cheer on local sports teams, congratulate locals on birthdays and achievements, and promote an overall neighborly spirit. LED digital signage allows you to engage with people rather than advertise your presence.

Reach Out To Tech-Savvy Customers

Finally, LED advertising lets you target high-earning, tech-savvy customers. Many businesses encourage people to follow them on social media by placing window stickers and signs throughout the business. Digital signage encourages people to join you on Instagram, Facebook, and more without them even setting foot through your front doors. 

It’s a great way to entice new customers to stop by and keep former customers in the loop about what’s happening. Extending your social media campaign via digital signage ensures you’re always at the forefront of your customers’ minds … or at least on their smartphone screens. 

Due to the cost, some businesses are understandably hesitant to undertake a digital sign upgrade. After looking at the numbers and seeing how the increased visibility, boost in sales, and reduction in electricity and sign maintenance costs add up, the question isn’t how a business can afford LED advertising … it’s how they can afford not to upgrade.