Is it time for a new sign? 

Effective signage is crucial in attracting customers, creating brand awareness, and communicating your business’s values and offerings. Whether you own a retail shop, a restaurant, an office, or a service-based business, updating and upgrading your signage can significantly impact how customers perceive your brand and engage with your services. Updated signage is especially critical for shopping centers, office buildings, and other multi-tenant locations. A high-quality sign can help attract new tenants and keep current ones successful.

Revamping your business signage is not just an expense—it’s a wise investment that can yield significant returns!

If you’re wondering whether it’s time for a new sign or an upgrade or how you can enhance your signage for better results, here are some key things you need to know about.

Time For a New Sign? Here Are 5 Upgrades To Consider 

1. Consider a Fresh, New Look

Before you think about what types of signs you should consider, look at your existing sign design. Does it reflect your current branding in a meaningful and long-lasting way? Brands often go through modernizations and iterations every several years. Now might be the time for that modernization.  But don’t just change for the sake of change. An aimless and arbitrary logo or branding change can alienate your existing customers, turn off potential new ones, or ultimately damage your recognition. Work with a signage professional to design a new logo or branding that’s carefully planned, strategic, and impactful — without completely changing everything that makes you who you are. 

2. LED Retrofits

If you have traditional light bulbs installed in your existing signs or parking lot lighting, it’s time to opt for a new signage and lighting strategy. LEDs consume 50 to 90% less electricity than fluorescent and HID fixtures. They also last a lot longer — 8 to 10 times longer than most compact fluorescent lamps, 20 to 25 times longer than halogen bulbs, and 50 times longer than incandescent bulbs. This means that installing LED retrofits can save you money — not just in electricity costs but also in maintenance.

3. Illuminated Signage

If your current sign is not illuminated, adding a light source can really make it stand out, especially when it’s dark outside. A standout option is halo-lit signage. With this fabrication style, you’ll achieve a glowing halo effect on the wall behind the sign. It’s a beautiful way to set your business signage apart from the same-old, same-old of everything else nearby. Halo-lit signage is a great feature for interior signage as well. Whether it’s in your boardroom or in an area seen from the street, it elevates the sign and your brand.

4. Dimensional Sign Letters

This type of signage will make your business stand out because the sign itself is 3-dimensional. Made of virtually any material imaginable, from acrylic and plastic to high-end options such as brass or bronze, dimensional sign letters are a fantastic way to attract the attention of potential customers driving or walking past. This is especially true in an area already full of older or more traditional signs. Dimensional sign letters provide a classy touch when mounted on industrial brick buildings, stone walls, or other architecture you’d like to accent rather than distract attention away from. 

5. Electronic Message Centers 

Sometimes, your business has a lot of information to communicate to passersby, from specials to various events you’re hosting. Electronic message centers are an excellent way to keep customers in the loop about new products and sales they shouldn’t miss. Digital signs are versatile and can be free-standing or incorporated into a larger sign design. You can program electronic message centers to display graphics, animations, text, or anything you desire. They’re a bold, bright, and incredibly colorful way to drive business this new year. 

Brady Signs is a third-generation family business that’s been a premier provider of business signage solutions throughout the North Central Ohio region and beyond for over 50 years. Want to learn how we can convert your brand into a statement using our eye-catching signage for business? We’re here to talk.