Every company dreams of its logo becoming synonymous with its brand, from the sportswear company with the swoosh to the technology juggernaut with that recognizable piece of fruit emblazoned on all its products. 

Once you’ve settled on a logo, it will be featured on everything—your website, business cards, menus, and T-shirts. If you’re not sure where to begin with logo design, a great place to start for tips is with your local signage company. 

What Makes a Great Logo? 

Simplicity is the key to every great logo. If you think about that swoosh or the piece of fruit on the back of nearly every smartphone being carried around, the world’s most memorable logos are straightforward. Ask yourself what emotions and ideas you want to convey with your logo. How can it be used to give customers an idea of your overall mission and the kind of service you provide? When they see that logo on the sign in front of your business, how will it convey your brand?

This doesn’t only apply to shapes; it also applies to colors. Make sure the colors you choose for your logo represent your business and industry. Remember that logos that are complex, or that use a variety of colors will be more challenging (and more expensive) to print on various materials you’ll likely need to conduct business, from brochures and menus to T-shirts and banners. 

Whatever you do, don’t copycat in the logo design process. It may seem clever to create a close logo, but it differs from a better-known company’s logo. Even if they’re in an entirely different field, this can confuse people familiar with that company’s logo but don’t know who you are yet. Sometimes, these kinds of logo design mistakes happen accidentally. That’s why working with professionals who know what’s out there makes sense before committing to a final design. 

Logo Design Tips from the Signage Experts 

As we said above, an excellent resource for logo design is asking advice from experts like the team at Brady Signs. We know what logos work to grab customers’ attention and make the best first impression.

Our team also understands that a logo must work well, regardless of scale, to succeed. When working on your logo design, remember that what works well on a small scale (for letterheads, business cards, your website, and so on) may not look as good when it’s ten feet tall and dozens of feet up in the air! If the letter strokes are light and delicate or the colors are too pale, they may be tough to read from a distance. As you go through the logo design process, be sure to choose a design that will work well in all of the applications you’ll need to use it. Please reach out if you or your designer are unsure what will translate well to signage. We’d be happy to show you how your logo and overall branding can be turned into eye-catching signage. 

Once you’re ready to turn your logo into a sign, we’ll ensure it’s a custom sign. Like your logo, your business signage is a long-term investment. Our team will choose the sign treatment that best displays your logo, suits your location, and gains the attention of your target customer. 

Picking a logo for your brand and company is a significant decision. With our tips, you’ll be better able to choose one that’s attention-catching, appropriate, and suitable no matter where you display it. 

Brady Signs is a third-generation family business that’s been a premier provider of business signage solutions throughout the North Central Ohio region and beyond for over 50 years. Want to learn how we can convert your brand into a statement using our eye-catching signage for business? We’re here to talk.