Blog

GET IN TOUCH

Have you ever wondered what to look for when considering digital signage, either for inside or outside of your business? Do you know how to select the right digital signage business to partner with?

Here in Northeast Ohio, you’re probably trying to stand out amid a sea of business competitors who already use the latest marketing technologies. But not everyone uses digital signage as much as they should, even if the technology is at a peak.

Here in Northeast Ohio, you’re probably trying to stand out amid a sea of business competitors who already use the latest marketing technologies. But not everyone uses digital signage as much as they should, even if the technology is at a peak.

When digital signage first became mainstream, it turned a lot of heads in providing elaborate animated marketing in outdoor or indoor settings. After several years, the initial novelty of these compelling displays might have worn off some, though specific standards still denote quality.

If you’re considering partnering with a digital signage business, what should you look for? What types of digital signage should you consider?

Electronic Message Centers

Electronic message centers are digital signs that can be used in virtually any setting. When it comes to garnering attention and generating impressions for your business, few modern signage concepts parallel the benefits offered by an electronic message center. They offer an instant visibility boost, a 24-hour presence, dynamic messaging capabilities, and more. And they’re economical from a cost-per-thousand-impressions perspective versus traditional forms of advertising (newspaper, TV, radio, etc.).

Thanks to the adjustable brightness level of electronic message centers, they can show up in any lighting conditions for both interior and outdoor locations. They let you provide compelling branding imagery since you’re in complete control of the graphics and messaging. And, you can have them custom designed to fit specific wall spaces or other strategic spots.

Before your shiny, new electronic message center adorns your site and starts delivering timely messages to the prospective customers comprising your passerby audience, however, it’s critical that you do your homework. Locating the right digital signage business to spearhead your project can make or break the success you ultimately experience with your digital sign.

Using Wayfinding Signage Systems

Wayfinding signage systems are useful because they can help potential customers find your location from afar, navigate the inside of your building or find their car in your parking lot or garage.

Giving visitors more efficient ways to find their way around a building is essential in today’s time when branding needs more clarity. Digital signs allow you to create custom graphics that help customers find their way around without confusion while continuing to assimilate your brand message.

Today’s digital wayfinding signs have expertly engineered component systems, contemporary modular design and expandable sizes. They can also have lightweight, aluminum frames for lasting service and true aesthetic value.

Most of all, they’re easy to read with non-glare lenses, and they’re easy to install with numerous mounting options. And, they can help ensure prospective customers find your business during the harsh winter months.

Partnering With the Right Digital Signage Business

Your business signage is simply too important to forgo maximizing its utility. By some estimates, it can account for up to 50 percent of your customer base. But what if your outdated signage is underperforming and only producing a fraction of its customer potential — can your business afford that lost opportunity?

Digital signage offers your business an array of advantages no other signage solution can match, saving you time, money and hassle, among other benefits.


At Brady Signs, we’re a third-generation family business that’s served as a premier provider of business signage solutions throughout the North Central Ohio region and beyond for nearly 50 years.

Want to learn how we can convert your brand into a statement using our eye-catching signage for business? We’re here to talk.

Author: Ryan Brady
CFO at Brady Signs. Finance guy turned sign guy. Best move ever.

Looking for a quality signage solution for your next project?