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Don’t go it alone.

That’s the message for small business owners when it comes to their signage needs. Perhaps you have a fierce independent streak or just want to save a buck or two. Whatever your underlying temptation for acting solo may be, don’t succumb to that urge.

Everyone needs a helping hand sometimes, and your small business is no exception. Finding the right signage solutions partner to oversee your sign-installation project can make or break the success you experience with this ever-important marketing tool.

Yes, it’s possible to purchase shoddy signage for delivery over the Internet nowadays. But do so at your own risk — you’ll likely end up back at square one with your signage project before you know it. Your business signage — accounting for up to 50 percent of your customer base — is too vital to forgo the expertise and end-to-end approach associated with a trusted signage solutions partner.

Some business needs simply require a professional touch. Here are five reasons your business should seek a signage solutions partner before you attempt your sign project:

1. Experienced Project Leadership

Your small business doesn’t have time to waste, so get your signage project right the first time. This will not be your signage solutions partner’s first rodeo; far from it, in fact. The proper partner likely boasts at least a decade of business signage experience, offering expertise with designing, installing, servicing and maintaining quality signage for dozens of customers or more. Have an ambitious undertaking like retrofitting your sign for LED illumination or installing a state-of-the-art electronic message center? Chances are your signage solutions partner has tackled similar projects on a regular basis.

2. End-to-End Solution

Ever have a restaurant experience where you received a delicious meal yet when the time came to pay the bill, your server was nowhere to be found? A similar type of frustration arises when your business signage provider doesn’t offer an end-to-end solution. The right signage solution partner will oversee your project from start to finish — from design to installation to maintenance. Why settle for a piecemeal process when you can secure a comprehensive solutions provider who truly recognizes the value effective signage affords your business?

3. Design and Permitting Expertise

A winning business signage solution starts with deciding on a design that converts your brand into a statement. As your dedicated design consultant, not only will your signage solutions partner know which type of sign is ideal for your business, but that partner will also know how to maximize your sign’s visibility, establishing it as a point of differentiation from competitors. Moreover, your signage solutions partner will offer experience with navigating signage permitting regulations within your region and ensuring compliance with the Americans with Disabilities Act. Nothing’s worse, after all, than erecting signage and subsequently learning you need to modify it due to permitting infractions.

4. Durability Comes Standard

Ensure your business signage stands the test of time. A durable sign can perform its function admirably for years on end with minimal maintenance requirements. Begin with quality materials and longterm cost savings often ensue. Coupling skilled fabrication with expert installation, the right signage solutions partner offers an end-product for which durability parallels utility. When you have a signage solutions partner assisting with constructing your business signage, both your level of satisfaction and your sign’s durability will prove long-lasting.

5. Trusted Longterm Partner

With the right signage solutions partner, the relationship doesn’t end simply because your business signage has been erected successfully. Rather, it’s a solid partnership that endures for the long haul. Your solutions partner cultivates a more intimate process while undertaking your project, actually engaging you in face-to-face meetings. Then that partner remains readily available post-sale should further signage needs arise. There’s a certain peace of mind that develops when you have a consistent point-of-contact that’s always just a short phone call away. Unlike the planned union that is ordering your sign online, your relationship with your signage solutions partner represents a marriage built to last.


At Brady Signs, we’re a third-generation family business that’s served as a premier provider of business signage solutions throughout the North Central Ohio region and beyond for nearly 45 years.

Want to learn how we can convert your brand into a statement using our eye-catching signage for business? We’re here to talk.

Author: Ryan Brady
CFO at Brady Signs. Finance guy turned sign guy. Best move ever.

Looking for a quality signage solution for your next project?

It has never been more hip to go retro.

No, we’re not talking about playing vinyl records and wearing your grandparents’ clothes, but rather retrofitting your business signage with LED lighting.

The advancement of LED (light emitting diode) has ushered in a new era of business signage illumination. There’s never been a better time to get “out with the old and in with the new” by replacing your existing lighting with state-of-the-art illumination technology. With the guidance of a business signage solutions consultant, retrofitting with LED your business’s neon-, fluorescent- or HID-lit signage often proves easier and more lucrative than you might expect.

Your business signage is simply too important to forgo maximizing its utility. By some estimates, it can account for up to 50 percent of your customer base. But what if your outdated signage is underperforming and only producing a fraction of its customer potential – can your business afford that lost opportunity?

An LED retrofit offers your business an array of advantages no other signage solution can match, saving you time, money and hassle, among other benefits. Here are 10 compelling reasons why you should retrofit your outdoor business signage for LED:

  1. Improved Energy Efficiency: LED lighting yields significant energy cost savings every month versus traditional types of illumination, consuming 50-90 percent less energy.
  2. Less Maintenance: LED lighting typically only requires maintenance once every 5-10 years, compared to annual or in some cases quarterly service trips commonly associated with more traditional lighting systems.
  3. Greater Return on Investment (ROI): Payback periods for LED installation range on average from one to three years, meaning it doesn’t take long for your business to start enjoying financial returns.
  4. Reduced Environmental Impact: Unlike fluorescent lighting and neon, LED illumination does not contain hazardous chemicals phosphor or mercury.
  5. Safer: LED lights run on extremely low voltage compared to traditional neon systems that run on as many as 15,000 volts, thus reducing the risk of becoming a fire hazard.
  6. Instant Light: Whereas some types of traditional lighting may take a while to warm up to full illumination, especially in colder weather, LEDs turn on instantly.
  7. Longer Lifespan: A well-fabricated LED light can last a decade or more – significantly longer than the lifespan associated with traditional lighting.
  8. Relatively Easy Conversion: By replacing your existing bulbs with LED lamps, your signage solutions expert can achieve LED retrofitting with minimal disruption to your business operations.
  9. Enhanced Visibility: Lighting like LED that’s less prone to failing means your business signage remains illuminated and visible to more prospective customers.
  10. Bolstered Brand Reputation: When your business is environmentally responsible, your customers will take notice and your brand will develop a reputation as being eco-friendly.

At Brady Signs, we’re a third-generation family business that’s served as a premier provider of business signage solutions throughout the North Central Ohio region and beyond for nearly 45 years.

Want to learn how we can convert your brand into a statement using our eye-catching signage for business? We’re here to talk.

Author: Ryan Brady
CFO at Brady Signs. Finance guy turned sign guy. Best move ever.

Looking for a quality signage solution for your next project?